The South-west Incubation Centre under the Directorate of Entrepreneurship and General Studies (DEGS) at the National Open University of Nigeria (NOUN) recently orchestrated an engaging contest that showcased the entrepreneurial prowess of six incubatees. The event, focused on business exhibitions, as well as products and services presentations, aimed to not only spotlight the participants' innovative concepts but also empower them for future success.

Dr. Amusa Jamiu Oluwadamilare, the director of the incubation centre, highlighted the primary motivation behind the contest. He emphasized that the platform was designed to enable incubatees to present their business ideas while creating opportunities for growth. The overarching goal, as he stated, was to empower the region's best CEOs, setting the stage for future competitions at both zonal and national levels.

The event, chaired by Prof. Rotimi Ogidan, the Director of McCarthy Study Centre, highlighted the significance of fostering innovation and the importance of channeling ideas into tangible business ventures. Prof. Ogidan emphasized that the youth should cultivate innovative thinking, assemble ideas, and develop business concepts that contribute to nation-building. He underscored the event's role in providing encouragement and guidance to the aspiring entrepreneurs.

The competition witnessed the participation of six contestants from various study centres, each presenting distinctive products and services:

• Organic zobo production


• Organic kunu production


• Fried plantain chips


• Packaging of local rice (Ofada)


• Tailoring and fabric design


• Black seed oil and ointments/balms

A panel of judges, composed of study centre directors and CEOs from various organizations, meticulously evaluated the participants' presentations. They provided constructive feedback, corrections, and recommendations to enrich the participants' entrepreneurial skills and concepts.

Upon the conclusion of the competition, Prof. Ogidan extended his commendations to the participants for their captivating presentations. The winner of the contest was announced as Monsura Abdulrahman, a 400-level student pursuing a BSc. in Entrepreneurship. Monsura's exceptional contribution was her creation of black seed extracted oil and health-oriented ointments. Her innovative approach and dedication to health-related products stood out and earned her the top recognition.

The South-west Incubation Centre's contest serves as a testament to NOUN's commitment to fostering entrepreneurship and nurturing innovative thinking among its students. By providing a platform for incubatees to showcase their ideas and receive constructive feedback, the university propels its students towards a future of impactful entrepreneurial success.